Brand presentation with business cards, menu and laptop
Role 06

Independent Creative Lead

2018 to present

I work independently as a visual designer and media creator, and I built my client base from the ground up.

2018

Working independently

8

Regular clients

Full service

From brand to video

4 fields

Real estate, construction, weddings, media

Lead designer

I'm the whole creative team.

Every project starts and ends with me. I design the brand, the logo and the visual identity, then everything that carries it, and I shoot and edit the photo and video myself.

  • Logos and visual identity
  • Websites and marketing materials
  • Signs, storefront graphics and print
  • Photo and video production
Brand system with business cards, brochure and packaging
LIV Transportation website on desktop and phone
Wedding and Emotions website on desktop and phone
The start

How it began.

Clients

Finding the work

I find clients myself. I build email lists, run ads, reach out and follow up, and I help business owners see what good design can do for them.

Brand

Building the brand

For each business I create the logo, visual identity and business cards, then everything that carries the brand, like websites, flyers, signs and storefront graphics.

Management

How I managed it.

Clients, planning, people and quality, step by step.

Media

Photo and video

I shoot and edit photo and video for real estate, construction companies, wedding studios and media production teams, and keep every brand looking consistent.

Partners

Steady partners

Over time I built steady work with about eight regular clients who come back for new projects.

How a project runs

Six steps I follow with every client.

01

First call

I learn the business and the goal.

02

Brief and quote

Scope, price and dates.

03

Design

Brand, print and web.

04

Shoot and edit

Photo and video.

05

Review

Changes with the client.

06

Delivery

Final files, ready to use.

What I managed

  • Finding clients and outreach
  • Scope, quotes and timelines
  • Client communication
  • Delivery
  • Logos and identity
  • Websites and print
  • Photo and video
  • A consistent brand look
Work

More work

More visuals from this role.

See more on the Work page →
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